SPR Consulting

Go-to-Market Strategy & UI

Re-positioning a Chicago Staple

Based in Chicago, SPR is a digital technology consultancy that develops elegant solutions to improve the way people do business. Their capabilities cover everything from IoT, cloud, and custom development to data & analytics, UI/UX design, testing, and beyond.

Playing in the Digital Transformation Space

With nearly 45 years under their belt, SPR was well-established and well-esteemed as a tech firm. However, they also found themselves at a critical juncture as new design-forward agencies began to play in their market. To compete, they would need to evolve, and, in turn, capitalize on the opportunity to lead in the digital transformation space, as well as attract new talent.