Brand Strategy & Visual Identity

Branding Project

To unearth the secret sauce of the company, we made sure to do our homework. From stakeholder analysis, to identifying opportunities for growth, our team dug up the dirt to find out the truth behind what makes PTI unique and special. 

Logo Story

Avoiding industry cliches, we took a more abstract approach to designing the logo symbol. The PTI “droplet” subtly alludes to consumer beverages, while also represents to the planting of a seed or idea.

Digital Experience Design

We set out to build a scalable brand that would translate seamlessly onto the digital platform - picking design and styles with user experience in mind, and based on leading design plauers in the space.

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This website documents
my journey as a designer.

creative director