Brand Strategy & E-Commerce Platform

Branding Activation Strategy

A new consumer brand was being developed for national retail by successful Chicago entrepreneurs in the food and beverage space. We learned quickly this was a true startup and we had to learn as quickly as needs evolved frequently. We started the process by understanding the vision and market opportunities for the brand. 

Branding Activation Strategy

We created an inspirational brand and campaign around identified cohorts, we called “Makers, Doers, and Dreamers.” As we entered the market, there was a twofold need, a direct to consumer purchase and wholesale ordering platform and support.

A Global Web Style

As a consistent and cohesive expression of the brand, we created universal web styles for the brand’s digital properties.

Creative Director: Taj Tarsha | Lead UX Designer: Mark Glushchenko | Interaction Designer: Timur Abbasov | Front-End Developer: Eric Chesbrough; Copywriter: Natalie Emmer

Designed at Mabbly

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design director