Grin Gaming

Brand Identity & Product Design

Brand Identity & User Interface

Grin Gaming, a disruptive gaming company poised to blindside the eSports industry being transformed by blockchain, needed a compelling and minimal visual ID and web design which could stand out against a sea of low-grade and untrusted online gambling sites who lack clear design standards.

Visual Direction & Design Strategy

The challenge was to design a visual identity which would evoke the feelings of bitcoin and blockchain, while also maintaining the essense for the love of gaming— this was accomplished with a human-centered approach to strategy and multiple design iterations. 

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