breathe with b

Brand Identity & Product Design

Positioning a Consumer Brand

Breathe with b is the first ever smart, guided breathing device which allows you unplug from technology through a series of breathing patterns, daily reminders, and interactive breath cues. The challenge was to develop a simple, scalable brand identity and an approach to the market for a new product.

Founder: Eric Chesbrough | CCO: Taj Tarsha | Lead UX Designer: Rafael Botti | Photographer: Max Schreier

Designed for b

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design director