breathe with b

Brand Identity & Product Design

Positioning a Consumer Brand

Breathe with b is the first ever smart, guided breathing device which allows you unplug from technology through a series of breathing patterns, daily reminders, and interactive breath cues. The challenge was to develop a simple, scalable brand identity and an approach to the market for a new product.

Founder: Eric Chesbrough | CCO: Taj Tarsha | Lead UX Designer: Rafael Botti | Photographer: Max Schreier

Designed for b

Get in touch.

taj.tarsha@gmail.com
+1630 418 2637

This website documents
my journey as a designer.

creative director