Brand Identity & Product Design

More Than Just a Water Bottle

Established last year and a start-up focused on designing, manufacturing, and retailing reusable water bottles, we set out to develop a brand identity, including aa name, all from scratch, as well as industrial design of the first prototype bottle.

Designed With Intention

From name, look and feel, to messaging, we created a consistent brand narrative expressed in atomic design.

A Story of a Bond

In order to fully realize our vision for the brand, our creative team worked closely with world-class industrial design and engineering to craft a sleek and elegant bottle which could scale into production.

Ergonomically Sound

As a last step in the creative process, we visualized the over-arching look and feel for the startup across a variety of touch points —showcasing stunning contextual examples.

Visualizing a Lifestyle Brand

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This website documents
my journey as a designer.

design director